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Related Topics: Business & Economics >> Consumer Behavior

Other versions by this Author

Elite China: Luxury Consumer Behavior in China

Author(s): Pierre Xiao Lu
ISBN10: 0470822678
ISBN13: 9780470822678
Format: Paperback
Pub. Date: 8/1/2008
Publisher(s): Wiley

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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

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