Preface | ix | ||
1 Introduction | 1 | (11) | |
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2 The Origins of Baseball and Soccer Leagues | 12 | (36) | |
3 How Soccer Spread around the World When Baseball Didn't | 48 | (36) | |
4 Pay for Play | 84 | (32) | |
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5 Fans, Franchises, and Financial Failure | 116 | (30) | |
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6 Watching the Money | 146 | (24) | |
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7 Uncertain Prospects | 170 | (25) | |
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8 Crossing Cultures and Learning Lessons | 195 | (22) | |
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Notes | 217 | (28) | |
Index | 245 |
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